Marketing

Market Research

We conduct an intensive market research based on your product and the market you wish to target. There may be significant growth opportunities for your company by expanding into new markets. We run Vertical market expansion which investigates opportunities for you to take your current products into new customer segments, markets, and applications.

To do this, extensive analysis must be performed to accurately assess the potential of each growth opportunity. We also operate a Horizontal marketing to single out a target audience that shares other characteristics, yet can be found in all industries.

AT MLS, our marketing research involves systematic methodology for informing business directions. These are as:

  • Define Objective
  • Determine Research
  • Design and Prepare Research
  • Data Management
  • Prepare Results

Competitive analysis

can be referred as monitoring current and future steps of your competitors. The competitors can be direct or indirect ones. The Competitive Analysis will help in analyzing the actions of rivals, their approach of doing business etc. and will help us towards setting our own business positioning strategy.

Why to perform competitive market research and analysis?

  • Know your advantages in the market using Competitive Intelligence.
  • Know the areas where you could improve your company’s offering via Competitive analysis.
  • Take benefits of learning from the success of your competitor.
  • Check insight into market trends via Competitive Intelligence.